Why DDR BBQ Supply?
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35+ Years of Smoking Experience
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Trusted by 10,000+ BBQ Enthusiasts
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Handpicked for Quality & Performance
Meat Church Holy Cow BBQ Rub was built for pitmasters who want authentic Central Texas beef flavor without overcomplicating their process. Great brisket starts with clean, savory seasoning that highlights the meat. This beef-forward BBQ rub delivers balanced flavor and strong bark formation while allowing the natural character of brisket and steaks to remain the focus.
Packaged in a full-size shaker, Holy Cow contains no sugar and no MSG, making it ideal for long low-and-slow cooks as well as high-heat grilling. Whether you are cooking a competition-style brisket or firing up burgers on a weeknight, this rub provides dependable results from smoker to grill.
Why You’ll Love It- Beef-forward profile inspired by Central Texas BBQ
- No sugar formula helps prevent burning at higher temperatures
- Builds strong bark on brisket and large beef cuts
- Gluten-free and made with no MSG
- Versatile enough for smoking, grilling, and everyday cooking
- Brisket
- Steaks and tri-tip
- Burgers
- Beef ribs
- Chicken, vegetables, and eggs
- Backyard pitmasters focused on beef-centric cooks
- Brisket cooks chasing bark without scorching
- Grillers who prefer a no-sugar BBQ rub for steaks and burgers
- Cooks who favor savory seasoning over sweet blends
- Apply generously to brisket and allow it to sweat for 20 to 30 minutes before smoking to help develop bark
- Layer over a simple salt base if you prefer a heavier Texas-style profile
- Use as a light finishing dust on sliced brisket before serving
- Because it contains no sugar, it performs well at both low-and-slow and hot-and-fast temperatures
- Press the rub firmly into the surface of large cuts to maximize adhesion
Is Meat Church Holy Cow BBQ Rub only for brisket?
No. While designed with brisket in mind, it works very well on steaks, burgers, tri-tip, chicken, vegetables, and even eggs.
Does Holy Cow BBQ Rub contain sugar?
No. This BBQ rub contains no added sugar, making it suitable for long smokes and higher heat grilling.
Can I use this rub on both a smoker and a grill?
Yes. It performs well on smokers, pellet grills, charcoal grills, and gas grills.
Is Holy Cow BBQ Rub spicy?
It delivers mild savory spice that enhances beef flavor without overwhelming heat.
Ingredients: Salt, Spice, Dehydrated Garlic, Spice Extractives. Gluten free. No MSG.
Why DDR BBQ Supply?
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35+ Years of Smoking Experience
-
Trusted by 10,000+ BBQ Enthusiasts
-
Handpicked for Quality & Performance
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Texas-Born. BBQ Bred.
With over 35 years of smoking experience, we started DDR BBQ Supply with a simple goal: to help others cook better barbecue. We've spent decades learning what works and what doesn't, and we apply that knowledge to every product we carry. From high-performance grills and smokers to carefully selected rubs, sauces, and tools, everything we offer is something we believe in and use ourselves. We don’t believe in cutting corners or selling gear we wouldn’t rely on during our own backyard cooks and when we compete in BBQ competitions.