Why DDR BBQ Supply?
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35+ Years of Smoking Experience
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Trusted by 10,000+ BBQ Enthusiasts
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Handpicked for Quality & Performance
Meat Church Holy Cow BBQ Rub was built for pitmasters who want true Central Texas beef flavor without guesswork. This beef-forward BBQ rub focuses on savory balance and clean seasoning, allowing the natural flavor of brisket and beef cuts to shine while still delivering that signature Texas-style bark.
Designed to perform equally well on the smoker or grill, Holy Cow BBQ Rub contains no sugar and no MSG, making it ideal for long low-and-slow cooks as well as high-heat grilling. Whether you’re chasing a competition-style brisket or firing up steaks for a weeknight dinner, this rub delivers consistent, dependable results.
Why You'll Love It- Beef-forward seasoning inspired by Central Texas BBQ traditions
- No sugar formula helps prevent burning during high-heat cooks
- Excellent bark formation on brisket and larger beef cuts
- Clean ingredient list with no MSG and gluten-free formulation
- Versatile enough for smoking, grilling, or everyday cooking
- Brisket
- Steaks and tri-tip
- Burgers
- Beef ribs
- Chicken, vegetables, and eggs
- Apply generously to brisket and allow it to sweat for 20–30 minutes before smoking to help build bark
- Pair with a simple salt-forward base layer if you prefer a heavier Texas-style seasoning profile
- Use as a finishing dust on sliced brisket to refresh flavor before serving
- Because there is no sugar, it performs well at both low-and-slow and hot-and-fast temperatures
- Backyard pitmasters focused on beef-centric cooks
- Brisket cooks who want bark without burning
- Grillers looking for a no-sugar BBQ rub for steaks and burgers
- Anyone who prefers clean, savory seasoning over sweet blends
Is Meat Church Holy Cow BBQ Rub only for brisket?
No. While it was designed with brisket in mind, Holy Cow BBQ Rub works exceptionally well on steaks, burgers, tri-tip, chicken, vegetables, and even eggs.
Does Holy Cow BBQ Rub contain sugar?
No. This BBQ rub contains no added sugar, making it ideal for long smokes and high-heat grilling without the risk of burning.
Can I use this rub on both a smoker and a grill?
Yes. Holy Cow BBQ Rub performs well on smokers, pellet grills, charcoal grills, and gas grills.
Is Holy Cow BBQ Rub spicy?
It delivers a mild, savory spice that enhances beef flavor without overwhelming heat, making it approachable for most palates.
Ingredients: Salt, spice, dehydrated garlic, spice extractives. Gluten free. No MSG.
Why DDR BBQ Supply?
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35+ Years of Smoking Experience
-
Trusted by 10,000+ BBQ Enthusiasts
-
Handpicked for Quality & Performance
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Texas-Born. BBQ Bred.
With over 35 years of smoking experience, we started DDR BBQ Supply with a simple goal: to help others cook better barbecue. We've spent decades learning what works and what doesn't, and we apply that knowledge to every product we carry. From high-performance grills and smokers to carefully selected rubs, sauces, and tools, everything we offer is something we believe in and use ourselves. We don’t believe in cutting corners or selling gear we wouldn’t rely on during our own backyard cooks and when we compete in BBQ competitions.