Why DDR BBQ Supply?
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35+ Years of Smoking Experience
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Trusted by 10,000+ BBQ Enthusiasts
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Handpicked for Quality & Performance
Big Poppa’s Cash Cow Seasoning is a beef-first BBQ rub engineered specifically for brisket and other premium beef cuts. Developed with competition cooks in mind, this seasoning delivers bold beef flavor, serious bark development, and the savory depth pitmasters expect when chasing perfect slices.
Cash Cow shines on brisket, whether you are smoking Wagyu, prime, or choice. The blend balances smoked sea salt, roast beef flavor, and savory spices to enhance beef without masking it. When paired with beef injection and finished with beef tallow, it produces the kind of texture and flavor that wins trophies and backyard bragging rights alike.
Why You’ll Love It- Designed specifically for brisket and beef cuts
- Bold, beef-forward flavor with savory depth
- Formulated to build strong, competition-style bark
- Works for backyard BBQ and competition cooking
- Made in the USA
- Whole packer brisket and brisket flats
- Short ribs and beef ribs
- Tri-tip and beef roasts
- Ribeye steaks and burgers
- Low and slow smoking or high heat grilling
- Apply generously and allow the rub to sweat before cooking
- Pair with beef injection for deeper internal flavor
- Finish brisket with beef tallow during the wrap for added richness
- Excellent as a standalone brisket seasoning without extra salt or pepper
- Competition pitmasters cooking brisket categories
- BBQ cooks focused on beef-first flavor
- Backyard smokers chasing better bark and slices
- Anyone searching for a true brisket seasoning
What meats is Cash Cow best for?
Cash Cow is designed specifically for beef, especially brisket, but also works well on ribs, tri-tip, steaks, and burgers.
Is this a competition-style BBQ rub?
Yes. Cash Cow is commonly used in competition brisket cooks.
Does this rub help build bark?
Yes. It is formulated to create a strong, flavorful bark during long cooks.
Can this be layered with injections or tallow?
Yes. It pairs extremely well with beef injections and beef tallow finishes.
Where is this seasoning made?
Big Poppa’s Cash Cow Seasoning is made in the USA.
Ingredients: Smoked sea salt, sugar, maltodextrin, salt, dehydrated onion and garlic, hydrolyzed soy protein, corn starch, spices, roast beef flavor (natural flavor [contains maltodextrin and rendered beef fat], salt, beef stock, autolyzed yeast extract, spice), yeast extract, beef stock, soy sauce powder (wheat, soybeans, salt), onion powder, natural flavor. Contains a bioengineered food ingredient.
Allergen Information: Contains wheat and soy.
Why DDR BBQ Supply?
-
35+ Years of Smoking Experience
-
Trusted by 10,000+ BBQ Enthusiasts
-
Handpicked for Quality & Performance
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Texas-Born. BBQ Bred.
With over 35 years of smoking experience, we started DDR BBQ Supply with a simple goal: to help others cook better barbecue. We've spent decades learning what works and what doesn't, and we apply that knowledge to every product we carry. From high-performance grills and smokers to carefully selected rubs, sauces, and tools, everything we offer is something we believe in and use ourselves. We don’t believe in cutting corners or selling gear we wouldn’t rely on during our own backyard cooks and when we compete in BBQ competitions.